JUST IN: Mike Halloran leaves KBZT (Jan 5, 2010)All Access reports that music director and afternoon personality Michael Halloran has left FM 94.9. The company decided not to renew his contract. Garrett Michaels, the PD, will assume the MD and afternoon duties today.Personally, I'm outraged. This sucks. I'll give 91X the #1 button, assuming that 91X will still be there on Friday.
Twitterings: Mike Halloran (Jan 5, 2010)troymjohnsonMike Halloran out at 94/9. Garett Michaels still there. The six people still listening to FM radio just became five.
kdcklein
Feedback: Halloran (Jan 8, 2010)From Ryan: Losing Halloran is a big mistake for 94.9, but then again, 94/9's music mix isn't interesting me either. I hope 94.9 flips to another format because I'm back on listening to mp3s anyway.From Chaz: Seeing the morning deejays not accepting a pay cut just shows us that they don't understand what is going on with radio. I heard Garrett at 94.9 today explain why they had to cut Mike Halloran, a longtime music director and deejay who was once at Flash, X, and Independent. Advertising revenue is down. 94/9 lost money. The suits at Lincoln decided that Halloran wasn't delivering the music mix the listeners wanted. Understandably, Halloran's term came to an end, and possibly a career as a radio employee. That's sad. DSC on the other hand delivered great ratings in the morning, but that's it. Clear Channel had problems with advertising revenue reductions like Lincoln did (30 percent was quoted by Garrett). KGB wanted DSC to stay but at a reduced salary, but DSC said no and had to leave. In this case, it's DSC that's at fault for not understanding that the radio market of 2010 isn't the same as it was in 1990 when they were just starting to earn a name for themselves. They earned millions. That's great. They were offered a contract that didn't pay as much due to the economic toughness. They could have said yes, but no. They rejected it. DSC is out. They're at fault. The listeners should be targeting their anger at Dave and the crew for not accepting the pitiful contract Cheap Ass Channel was offering them. DSC is worth millions, but at $500,000 a year, then they should walk. I don't know what they were offered, but if it was 60 percent of what they were once making in 2009, then that would have what they should have accepted. Too bad. I guess they're done.
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